Seldom I come across a TVC that evokes both strong emotion and reaction as the one I’m embedding here. This is a TVC for a campaign set up by the Sussex Safer Roads Partnership to increase awareness of the safety of wearing seat belts while driving. We’ve seen many other similar ads that pushes this message, but mostly with horrifying visuals of car crashes and broken lives.

But this TVC, simple in execution but with a powerful message, serves as a good example of how one can take a simple message, bundled it with a strong concept and still execute with minimal budget. /suit-mode off

But yes, the bottom line of this is this – watch and remember to belt up. Wonder how we can get LTA to get rights and broadcast this here.

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Some of you might be wondering what’s the point of Foursquare besides telling your friends where you are, grabbing the Mayorship of a certain place or learning about new places. In the US where this social-networking game started, Mayors of certain locations are rewarded – like free beer or discounts in your purchase. Not for Singapore, until now.

Here are a list of locations that had started giving rewards for local Foursquare players:

• Brewerkz (at Stadium Walk, Bukit Timah and Merchant Road) – Check-in with tips & any purchase to get free fries/onion rings. Mayor – 1st pint of beer free (once a day) with any purchase. 50th visit $50 voucher
• The Garden Slug – Free soup-of-the-day (cup size) for the Mayor during each visit (limited to once per day, offer good until TGS’ discretion to end it).
• kichn – 10% off* for food & drinks if you found us from foursquare (*does not include retail items)
• Standing Sushi Bar at OUB Centre – 2 free pieces of salmon nigiri or tuna nigiri (mayor’s choice!) for the Mayor during each visit (limited to once per day, offer good until owner’s discretion to end it).
• Istanbul Gourmet – Free Drink every 2nd checkin! Just show that you’ve checked in on Foursquare!

If you are a business owner and wants to join in the fun do sign up here

Have customised a Yahoo Pipe to show the latest places with specials in Singapore:

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1. Apple’s Singapore iTunes Store – you charging US$?

According to the Red Cross – an estimated 45,000 to 50,000 Haitians have died in the earthquake that struck on Tuesday.

And all our Singapore Government can fork out was US$50,000.

US$1 per person lost? The math’s just not right.

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Checking another month off the many ahead – 16 and counting!

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The holiday break is almost over. Wish I could be like Emi, just sleeping her life away.

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1. day 13 – today
2. day 4 – Tong Seng Coffee Shop